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SBIR Strategy Lab: Get Certified in SBIR Strategy + Get the SBIR Strategy Toolkit
6 Classes with Former DOD SBIR Liaison
Most companies spend 40+ hours on SBIR proposals that never had a chance. Not because their tech is bad. Not because they can't write. Because they don't have a strategy.
They chase every shiny topic. They write compliance-only proposals that bore evaluators. They skip TPOC conversations. They wonder why competitors with "worse" tech keep winning.
Sound familiar?
The SBIR Strategy Lab fixes this. This isn't another webinar teaching you how to fill out forms.
This is professional certification + the actual tools Former DOD insiders use:
🎓 Earn Your Credential: SBIR Strategy Certified (LinkedIn-shareable)
📦 Get the SBIR Strategy Toolkit: 9 proprietary tools worth $1,500+ (Go/No-Go Matrix, Win Theme Framework, TPOC templates, Budget Worksheet, and more)
🎯 Learn Insider Strategy: 6 classes live with Former DOD SBIR Liaison
🎁 Early Prep Bonus: Free 1:1 Strategy Session ($500 value) - This cohort only
📹 Keep Everything: Lifetime access to recordings + tool updates
The ROI is simple: This pays for itself by avoiding ONE bad proposal (40+ hours wasted) or winning ONE Phase I ($240K).
Your 6-Week SBIR Strategy Lab Journey
What you’ll Learn
📘 Week 1: Understand the Landscape
Why most businesses fail at SBIRs — and how to avoid their mistakes
The strategy behind SBIR success (not just compliance)
🧭 Week 2: Build Your Winning Strategy
How to build a high-ROI approach that doesn’t waste your team’s time
Map your pipeline using our SBIR Planning Framework + Win Theme Guide
🔎 Week 3: Find the Right Opportunities (the Easy Way)
Spot topics with the right timing, fit, and funding potential
Use go/no-go filters with our Decision Matrix Template
🎯 Week 4: Write Proposals That Win
Craft win themes and messages that resonate with reviewers
Fill in the blanks with a Proposal Outline + Evaluator Lens Checklist
📦 Week 5: Submit Without the Stress
Avoid portal, registration, and team workflow mistakes
Use our Proposal Timeline + Internal Review Checklist to stay on track
💵 Week 6: Budgeting + What Comes Next
Build smart, fundable budgets with subawards and indirect rates
Plan your next move with our Post-Submission Game Plan + Debrief Guide
You’ll Also Get the SBIR Strategy Toolkit
These unique worksheets, templates, and strategy tools are designed to save you time, enhance your strategy, and increase your win rate.
The SBIR Strategy Toolkit includes
✅ SBIR Topic Review Worksheet
Evaluate opportunities clearly before investing your time
✅ SBIR Go/No-Go Decision Matrix
Prioritize what’s worth pursuing — and why
✅ SBIR Proposal Outline Starter
Flexible structure with guidance for DOD, NSF, and more
✅ Proposal Timeline & Internal Review Tracker
Plan and manage your team to avoid last-minute chaos
✅ Budget Worksheet
Simplify indirect rates, subawards, and cost strategy
✅ SBIR Strategy & Pipeline Framework
Match your tech to mission needs and decision-makers
✅ Post-Submission Game Plan (win or lose)
What to do after you hit submit — next steps either way
✅ Win Theme Brainstorm Guide
Craft messaging that resonates with evaluators and primes
✅ TPOC Communication Guide + Message Templates
TPOC-verified outreach strategies + real examples that work
✅ Completion Certificate
Because you’re putting in the work and it matters.
SBIR Strategy Lab Details
Format: Live on Zoom (recordings available)
Length: 6 1-hour session
Can’t make it in person, no problem. All sessions are recorded
Session Time: 1:00 PM ET / 11:00 AM PT (1 hour per session)
Schedule TBD
Includes:
✓ Downloadable tools and templates
✓ Completion certificate
You don’t have to submit 10 SBIRs before winning one.
With the right strategy, clear structure, processes, and tools that work, you can write proposals that stand out and move your business forward. SBIR sole source contracts and paid research and development funding can be yours.
The SBIR Strategy Lab gives you the guidance, templates, and support to stop guessing and start building real traction.